Jeremy M. Smith
aka Wonder Boy
Brand Development Specialist, Graphic Artist, & Creative Lead
(970) 234-8624
1003 South 11th Street
Montrose, CO 81401
Professional Summary
Accomplished Senior Graphic Artist and Brand Manager with over 20 years of experience in brand development, creative leadership, and project management. Adept at creating cohesive visual identities, leading cross-functional teams, and driving organizational growth through strategic branding initiatives. Proven ability to streamline workflows, enhance engagement, and ensure brand consistency. Skilled / overseeing complex projects from concept to execution, fostering strong stakeholder relationships, and maintaining compliance with trademark regulations.
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Key Skills
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Design & Branding Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, Dreamweaver, Premiere Pro, Acrobat Pro), Affinity Suite, Canva
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Project & Workflow Management: monday.com, Microsoft Office (Word, Excel, PowerPoint), Apple (Pages, Numbers, Keynote), Zoom, Teams
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Brand Development: Visual Identity Design, Typography, Color Theory, Marketing Strategy
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Team Leadership & Collaboration: Cross-departmental Leadership, Vendor Management, Stakeholder Engagement
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Digital Content & Social Media: Facebook, Instagram, LinkedIn, YouTube
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Emerging Technologies: AI-Driven Tools (Canva, Claude, ChatGPT, Grammarly)​
Professional Experience
Senior Graphic Artist and Brand Manager
Colorado Mesa University
March 2007 — July 2024
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Led the design and development of the university's official marks during its rebranding from Mesa State College to Colorado Mesa University in 2013, creating a cohesive new brand identity that continues to define the institution's visual presence.
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Developed comprehensive brand guidelines to support the rebranding, ensuring consistency in visual identity across 15+ departments and external vendors.
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Acted as the university’s primary liaison with trademark attorneys, working with the United States Patent and Trademark Office (USPTO) to file and maintain registered trademarks, ensuring compliance with critical deadlines.
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Collaborated closely with the Marketing and Communication office to deliver creative support during the brand transition, playing a key role in producing marketing materials and campaign collateral that aligned with the new identity.
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Directed a team of five designers, streamlining workflows and producing high-quality digital and print materials that aligned with CMU’s evolving brand strategy.
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Led key initiatives such as redesigning the course registration campaign and recruitment publications, contributing to CMU's largest freshman class in history, with over 2,400 students in Fall 2024.
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Collaborated with external vendors to optimize production processes, reducing costs while maintaining on-brand quality across all materials.
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Introduced innovative design concepts and integrated emerging technologies, enhancing student and community engagement with CMU’s brand.​
Mascot Program Coordinator
Colorado Mesa University
July 2020 — July 2024
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Established CMU’s first professional mascot program, securing $11,000 in funding and developing a scholarship program that grew by 50%.
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Designed and implemented a training program for mascot performers, ensuring high standards across public appearances and increasing social media engagement by 20%.
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Managed the mascot’s public appearances, solidifying Rowdy as a key part of CMU’s brand identity and enhancing community engagement.
Prepress Specialist & Graphic Designer
Pyramid Printing
January 2005 — March 2007
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Managed the plate room, creating physical mock-ups to ensure accurate pagination and supporting press operators with correct plates to maintain production.
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Collaborated with sales representatives and clients in the prepress department to review and set up files correctly for print, preventing errors during the ripping process and ensuring smooth production.
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Developed expertise in the printing process, applying this knowledge to streamline file preparation, saving time and reducing production costs in future design roles.​​
Lead Designer &
Studio Manager
Campus Design Studio,
Mesa State College
August 2001 — May 2005
Excluding May 2003 — August 2003
during time spent studying abroad in London
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Managed the student-run design studio, overseeing all operations and providing creative services primarily for students across various programs at Mesa State College.
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Coordinated project schedules, client meetings, and design work, ensuring high-quality, on-brand materials for campus-wide and student-led initiatives.
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Mentored junior designers and interns, guiding them in design practices, software tools, and creative problem-solving in a collaborative environment.
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This experience provided foundational team leadership and studio management skills, instrumental in later professional roles.
Education
Up With People
Cultural Exchange Program
August 1998 — August 1999
Bachelor of Arts, Fine and Performing Arts in Visual Design
Mesa State College (now Colorado Mesa University)
Grand Junction, CO
Minor: Art History
May 2005
Internship
Planet 3 Publishing
May 2003 — August 2003
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Assisted in designing editorial layouts and marketing materials for a globally distributed magazine, incorporating diverse cultural perspectives and modern design trends to appeal to an international audience.
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Collaborated with a multicultural editorial team, gaining valuable insight into global design aesthetics and adapting design strategies to resonate with different cultures and readerships.
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Contributed to the creation of promotional campaigns, improving audience engagement through culturally relevant visuals and design concepts.
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Managed relationships with external printers and vendors, ensuring that production deadlines were met and that all materials adhered to the highest quality standards.